Guerrilla tactics has been proven successful over the ages. The campaigns can be traced back to 1809, hence the slogan “Undefeated Since 1809”.
The guerrilla brand strategy is using small pockets of high quality products to attract and infiltrate the market. Guerrilla is not just a brand, it’s a mindset.
To be a true guerrillain one has to be self-directed, motivated, unique in any other perspective and most of all have no fear. Now you know more about the guerrilla movement, do you have what it takes? A true guerrillian has no second thoughts!!